Pretty Skin Secrets

Women’s skincare is big business. The companies that women know and trust, like Oil of Olay, L’Oreal and Clinique, spend millions marketing their brands. One of the most renowned skincare lines worldwide, though, is Avon, and the majority of its marketing has been done by women sharing their skincare and makeup secrets with each other by word of mouth for many years. This marketing by referral is just what the new online world of ecommerce, with buyer feedback and social networking, is doing for companies who run themselves completely through virtual existence. 

If your passion for skincare is coupled with concern about green manufacturing or the health of using nothing but organic ingredients, why not start a virtual beauty shop that markets only such products? With some research of your own, you can find wholesalers whose products you would be proud to showcase in your own online store. 

I suggest that you begin your research through a wholesaler directory where you can peruse and investigate lists of contacts for companies who offer drop shipping services. Ask them for samples, references, shipping and return policies, drop shipping rates and guarantees. If their products are what they claim to be, they will be as passionate about them as you are about finding the perfect products to market and sell on your website.

Once you have a source for your skincare products, you can create your own label to brand them and sell them as your own. Informative articles posted on your site and others will direct like-minded women to your virtual store where they can browse for the items they most need to enhance their beauty. You can request that samples of your other creams, cleansers, or masks be sent to induce consumers to purchase new items. You may not have control over shipping, packaging or return handling from your end, but you can make sure that your communications with your customers prove you to be truly concerned about the service they receive. Be sure to send emails no less than once a month to your clients with news on new products, specials and the latest research. One of the best methods to ensure your continuing success is to encourage a monthly recurring shipment by offering a discount for enrollment. As long as your customers are not deluged with more product than necessary or cannot easily alter their membership, they will be pleased with the convenience. And you will be pleased with your bank account. 

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